# Corporate Memphis (illustration style)

Also called: Alegria style, big tech illustration, flat people illustration, Facebook illustration style, globohomo (pejorative)  
Era: 2017-2022 (Facebook Alegria 2017, then everywhere); now widely mocked but still common  
Page: https://designforai.dev/style/corporate-memphis

## Traits

- flat vector people with elongated limbs, tiny heads, no facial detail, mismatched skin colours (blue, purple)
- bright but safe palette: coral, teal, mustard, lavender on white
- rounded, friendly geometric sans; lots of pill buttons and 12-16px radius cards
- hero illustration on the right, headline on the left, three-feature row below
- muted gradients or none; very clean, low-contrast shadows
- generic optimism: people high-fiving, plants, laptops, abstract charts
- reads as "startup landing page template" instantly

Palette: #ffffff page, #1a1a2e text, #ff6b6b coral, #4ecdc4 teal, #ffd166 mustard, #a78bfa lavender, #f7f7fb surface

Type: Poppins, DM Sans, Nunito or Manrope; headings 700 at 40-56px, body 400 at 16-18px

## Do

- if you must use it, commission or draw illustrations with a consistent line weight and one light source
- limit to one hero illustration; icons should be simple line icons, not more little people
- pair it with strong, specific copy so the page has something the illustration does not

## Don't

- do not use it in 2026 unless the brand already owns it; it reads as a stock template and signals nothing
- do not use purple-skinned figures to fake diversity
- do not let the illustration carry the message; it never does

Known for it: Facebook (Alegria, 2017-2020), Hims, Lyft, Google Doodle-adjacent marketing, Stripe (2018 partial)

## CSS seed

```css
:root{--bg:#ffffff; --surface:#f7f7fb; --fg:#1a1a2e; --accent:#ff6b6b; --accent2:#4ecdc4; --accent3:#ffd166; --radius:16px; --shadow:0 8px 24px rgba(26,26,46,0.08); --font:'Poppins',sans-serif}
```

## Prompt

Build the site in the corporate Memphis (Alegria) illustration style, deliberately and consistently. Background #ffffff, surfaces #f7f7fb, text #1a1a2e, accents coral #ff6b6b, teal #4ecdc4, mustard #ffd166, lavender #a78bfa. Font Poppins: headings 700 at 52/36/24px, body 400 at 18px line-height 1.6. Hero: two-column, headline and pill button (#ff6b6b, white text, radius 999px, 48px tall) left, a flat vector illustration right: two figures with elongated limbs and small heads, flat fills, no outlines, one abstract plant and a floating UI card. Feature row: three cards, radius 16px, 32px padding, box-shadow 0 8px 24px rgba(26,26,46,0.08), each with a 48px circular icon badge in an accent tint (accent at 15% alpha). Testimonials with round avatars. Curved section dividers (SVG wave) between white and #f7f7fb bands. Motion: cards lift 4px on hover, 200ms; hero illustration floats 8px over 4s.